Middle East Box Office Is Recovering Faster Than Other Global Regions Largely Due to Saudi Boom

While box office in some Middle East territories has bounced back big time, thanks to a young demographic, premium screens, and a savvy balance of Hollywood blockbusters and regional content – such as Egyptian comedies and Korean and Bollywood titles – Saudi Arabia stands as probably the only country on the planet where since the pandemic box office returns have doubled.

Before COVID-19 struck in 2019, the United Arab Emirates (U.A.E.) held the title as the region’s top market with a total $262 million take, but grosses were down to $140 million in 2021.
By contrast, Saudi Arabia, which in 2019 was worth $112 million, pulled $238 million in box office revenue in 2021, continuing undeterred on its growth trajectory just a few years after removal of the kingdom’s 35-year-old religion-related ban on movie theaters.
Looking ahead, Omdia predicts that Saudi “will now stay out in front” as the top Middle East market as its screens and customer base grow, having already risen from a 15% share to accounting for more than 40% of the Middle East revenue pie.

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